Dubai is fast becoming a global leader in the world of marketing company in Dubai and advertising, with over 6 million people crammed into an area that’s only one-tenth the size of Manhattan. With so many people to spare and easy access to finance, Dubai is one of the best places in the world to set up your own business or start a career as an entrepreneur. If you are considering opening a company in Dubai but are not sure how you can get started, this article will provide you with all of the information you need.
Launching a company in Dubai is surprisingly simple. You can register a company online with Dubai’s Department of Economic Development in as little as one hour. You will need to submit this information:
Name of your business.
This should include its activity, which can be advertising, marketing company in Dubai, or communications. Years in existence and the worth of the initial investment. For example, if you already have a company in the United States, you will only need to provide the worth of the initial share capital. Location of the business including address. DED number or home country registration number. This will allow Dubai to cross-reference your information with other records and make sure that you are who you claim to be.
Once this has been registered and processed, all you will need to do is open a bank account, fill out a VAT form and pay any required fees. That’s all there is to it!
Once your company is up and running, you will be able to get on with marketing activities such as branding, market research, and planning. You’ll want to make sure that there are no copyright issues with your logo or slogan, which is why it’s a good idea to seek legal advice before releasing anything into the public domain.
The Dubai branch of the International Advertising Association promotes standards for all promotional activities in the UAE and is a member of the World Federation of Advertisers (WFA) with over 25,000 members from 180 countries. It also acts as a platform for discussion and exchange of best practices across all promotional disciplines within the UAE. Other member associations include:
Dubai is a hub for aggressive marketing and advertising:
where companies can see significant results from their marketing efforts in relatively little time. This is due to the fact that the population of Dubai is in majority young, affluent, and demanding of new releases. As such, companies need to be prepared for their launch with a large marketing budget and a solid plan to back it up.
Marketing on a large scale in Dubai may require some changes in strategy when compared with other parts of the world. For example, billboards or any sort of outdoor media campaigns are not permitted because Dubai is so densely populated. This can be an issue when trying to reach an audience of hundreds of thousands, as a billboard wouldn’t be visible from far away! In these cases, you can rely instead on digital marketing.
Using digital marketing in Dubai is relatively easy.
There are a number of digital ad spaces that can be purchased and the right planning is required to get the most out of each advertisement. Google AdWords are advertisements that appear online as sponsored links in search results. For example, if a customer searches for a “new computer” they may see an ad that offers financial rewards for people who install Mac computers. The paid ads are then displayed to the user as they go through their search results.
There are a number of different options when advertising on Google AdWords such as pay per click (advertising), cost per thousand (CPM), and cost per click with quality score (CPC). It is important to check your potential audience for the desired keywords before spending any money on advertising on Google Ads. This is because there won’t be any point in setting up ads if the audience doesn’t actually use the product that you are looking to promote.
Google AdWords has a number of options for targeting customers who are interested in buying your product. For example, if you are looking to promote your new line of handbags you can set up keyword options for “handbag”, “leather handbag”, “designer handbag” and so on. This can help you find out exactly how much money you need to spend on the campaign.
The keywords that you choose will depend on the type of business that you are trying to promote. For example, if your business is in the shoe industry, choosing casual keywords such as “best sneakers” or “sneakers” may not be as effective as aiming for technical terms that are specific to your product.
For example, if you are a retailer who imports and sells sports shoes from the Far East, such as Thailand or Indonesia, you will want to use keywords such as “professional football boots”, “soccer cleats” and so on. By using these technical terms, your audience will be able to find your products of interest without having to look very far.
You can also buy mobile ads on Google. These are typically placed at the bottom of search results and they only appear in mobile searches.
